Why Cartoon Characters Attract More People

Cartoon characters are iconic. The make us laugh and help us remember a company just by seeing them. They add personality to the company and many times can be very cute. Some of my favorite include the Charmin bear, Pillsbury Dough Boy, and Sonny the Cuckoo Bird. What is it about these silly characters that help a business with their presence?

• Creating a Unique Visual

As learned recently in a communication class of mine, visuals on websites and advertisements are important. These characters are already visually engaging. They also can make complicated things look simple. Consumers love simplicity.

• They Are Relatable

Many times these characters can represent people’s lives showing the reasons they need a service or a product. This makes it easy for people to connect with the character. Cartoons are also used to address more sensitive topics and allow them to be softer to address. Take a look at this Zoloft commercial below as an example.

Benefits

• Brand is more recognizable

• Consumers are more likely to remember the name of your brand

• Cartoon characters promote friendliness and trust

• Keeps consumers engaged for a longer period of time

• They are versatile and able to be used in vlogs, advertisements, commercials, and presentations

Starting a new brand? Think about creating your own character that makes your brand stand out and add a little more personality.