Answering The Most Common Marketing FAQs

Hey there marketer, small business owner, or just curious being. It seems more and more small businesses are doing their own in house marketing, which is causing for a rise in marketing research, and consulting. As ecommerce becomes more popular, so does the need for digital marketing. Here are some of the most common marketing FAQs along with the answer.

What is the best channel for generating quality leads?

Unfortunately, this isn’t just a one word answer. The internet is huge and continues to grow adding in new tools, social media apps, and marketplaces. Trends continue to change and people fall into different patterns. This means it’s impossible to know for sure where you will find your potential customers. They could be living in their social media apps, or consistently browsing google.

What does this mean for you?

The best option is to have an omni-channel presence. Be on as many platforms that you can be. This includes, but is not limited to; Facebook, Instagram, Snapchat, TikTok, LinkedIn, Google, YouTube, Pinterest, etc.. That way, you can be found in multiple places! Once you’ve established yourself on different platforms, focus first on SEM before SEO. SEO takes a long time to build and as time goes on Google will begin ranking you higher where as SEM can get you results in a matter of days.

How can I improve my campaign performance?

I know this can be a frustrating one. You’re spending money on an ad that you think looks great but you aren’t getting anything out of it. Right?

You need to use A/B testing. Running a minimum of two variants is a must to understand what your audience is attracted to. If you’re thinking that cost is an issue, know your budget, and use a lower budget split between your ads during your testing period before you use the one/s that resonate with your audience.

With A/B testing, comes analytics. You need to be able to make use of your data. Being able to understand how your campaigns are doing are essential to making the right business decisions. Luckily, most advertising platforms come with their own analytic dashboard. Be sure to use the dashboards frequently to continue making changes and to better understand your audience. In addition, you should have a Google Analytics account to gain a better understanding of your websites data as well.

Do I really need a blog?

Well that depends. Do you want an easy way to boost your Google rankings? Do you want to answer your audience’s common questions making it easier to them to find you? Do you want your website visitors to know you are real and authentic?

If you answered yes to the questions above, then yes, you really DO need a blog. Many times blogs end up being landing pages for your potential customers.

Blogs are an easy and powerful way to get quality traffic to your site. People are actively searching Google for answers. You need to be giving them the answers they are looking for! Blogs are also a way to show your customers your expertise of your business. Provide them with insightful content that gives them value and a reason to continue learning about your business on your site. Lastly, your blog creates brand awareness. Even if someone ends up finding your blog and doesn’t make a purchase, you are adding additional value to your site and next time they return, they may have a higher intent to purchase.

Have additional questions? Comment below or contact me directly via my contact page!